The most common question I get from THF Consulting clients is:  “what’s the difference between economy plus and premium economy?  There is none, right?”  While the names are quite similar, they’re not interchangeable; in terms of quality, the latter is miles ahead when it comes to the hard product… and in theory, the soft product too.  The two nevertheless are better than regular economy, but that’s not always clear on paper.  In order to maximize your purchasing power as a traveler/your higher flyer potential, it’s important to be aware of those differences so that you always know what kind of airfare you’re buying.

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