A Hilton DoubleTree masquerading as a quaint boutique hotel in the heart of Madrid
Hilton as a brand doesn’t have a particularly aspirational reputation. Sure, its hotels are mostly comfortable and are more than serviceable, but the average Hilton usually lacks the glamour or pizzazz or charm that a mid-level Hyatt or a legacy Starwood property (RIP) might have. Hilton’s DoubleTrees are some of the worst offenders when it comes to generic corporateness — they’re typically marketed to business travelers, and utilitarian design doesn’t lend itself well to pleasing aesthetics — but the brand’s sole property in Spain is an obvious outlier. While “DoubleTree” might not evoke images of boutique luxury, the one in Madrid should very well challenge your assumptions.