Photo of the Week!
F 5.6; 1/250; ISO 200; 135mm.
Shot in Kathmandu, Nepal at the Swayambhunath Stupa.
F 6.3; 1/100; ISO 100; 49mm.
Shot in Kathmandu, Nepal.
Despite being reviled by customers and critics alike, British Airways’s business class — referred to as ‘Club World’ — is undeniably important in the realm of higher flying. It was the first true lie-flat product to enter the (uber-competitive transatlantic) market, and it single-handedly elevated the standard of what international business class should offer to premium travelers. In the few short years after that introduction though, BA’s competitors both caught up and surpassed the original in terms of quality and value offered; Club World’s revolutionary reputation has long since faded and replaced by something far less flattering. Perhaps no longer contempt to be the butt of jokes, British Airways announced new, much-needed investments into the passenger experiences in April 2017 and then again in March 2019. While tangible improvements have been rolling out across all classes of service, Club World is noticeably better and now has most all of the makings of a competitive offering. In practice is it actually competitive though?
The title of this article is arguably the most important question in higher flying and yet there’s no clear answer to it. Unlike real currencies (i.e. Dollars, Euros, etc.), there’s no authority to objectively assess and define how much a mile is worth. This task instead falls to the users of them — higher flyers mostly — all of whom have different perspectives on how award points should function and how they’re best redeemed. No one’s valuation is any more right or wrong than another one’s, but nevertheless, here are The Higher Flyer‘s own for your consideration.